Light bulbs and Social Lighting's logo

About socialLighting

social Lighting Corporation was founded in 2016 by Lighting Industry Professionals with one intent in mind "things have got to change". The concept was developed after multiple semi-annual meetings in Dallas Market and observing how the Lighting Brick & Mortar Industry has been affected by recently arrived ecommerce retailers. With stores cutting back and jobs are being lost, in many cases staff who dedicated their careers to the lighting industry. Sadly others are closing their doors permanently.

From those sad ashes socialLighting was born and developed upon the idea "together we can compete with the online giants".

What Does this Mean

socialLighting.com sells top quality lighting fixtures from top brand manufacturers and all sales received are geolocated to the nearest Lighting Brock & Mortar Showroom(s) straight from the experts direct to you.

Our mission is to use eCommerce to support brick and mortar lighting showrooms – a first! We support brick and mortar (and only brick and mortar) in offering a better than ever product selection and service to consumers by leveraging state of the art technology. A high technology service, but at the same time supporting and truly enhancing traditional sales methods and all the while supporting those industry professionals who variously create, support, maintain and rely on this industry for their livelihood.

network flow diagram

Our Network

We've created a multi-platform, cost-efficient e-commerce system that currently includes three lighting marketplaces, all working in synchrony. The system supports manufacturers, third party sales agencies, and most importantly, brick and mortars within the residential lighting industry.

B2C Marketplace is solely for brick and mortar retailers to sell lighting direct to consumers with the website optionally customized to their specific requirements or for instance strictly as an account only while keeping their existing website separate from our socialLighting software.

B2B Marketplace optionally assists/allows brick and mortar retailers to purchase items from manufacturers. Manufacturers can optionally deeply customize this website to their specific requirements or use strictly as an account only while keeping their website separate from our software.

B2C2B National Marketplace is where we (socialLighting) advertise ourselves to the world, showcasing all manufacturers' lighting products with an extensive menu system. Consumers who purchase products will be assigned one or more brick and mortar retail options via geolocation to fulfill their order. Consumers can optionally purchase installation for each product (if provided by those stores) Optionally, for those expensive items that customers would prefer to see in person, they can book an appointment from a list of stores closest to them that have the item on display.

Founding Members

Our founders: Born out of the international melting pot of the lighting industry, each deeply experienced in their own field and all sharing the significance of our president's vision for the future of residential lighting sales. A revolutionary vision for growing showroom profits and securing showroom’s futures - both today and for generations to come. Each of us loves and understands the lighting industry and seeks to secure the future of our wonderful lighting showrooms by leveraging the very technology that has to date threatened their survival.

Barry Znidarsic

Barry Znidarsic

President, Accounts Specialist
Email: [email protected]

Founder, 8 years lighting experience; former director of a North American lighting manufacturer growing them from $3.5M to over $30M sales in under 6 years. The manufacturer is now in the top 500 ranking 2018 Canada’s fastest growing companies.

Jon Connell

Jon Connell

Vice President, Sales & Marketing
Email: [email protected]

Co-Founder, lighting engineering maven, An ex-pat Brit with 30+ years experience in lighting as a fixture designer, optical and electronic engineer, product manager, product director and most recently CTO. A former director of Kuzco Lighting, Jon is well known in the industry and has held management positions at multiple US lighting manufacturers over his career.

Kevin Soleyman

Kevin Soleyman

Vice President, Operations
Email: [email protected]

Co-Founder, electrical engineer specializing in automation and control systems design. Kevin runs a successful Information technology business in British Columbia. Kevin is a well-known IT entrepreneur and specializes in software programming and computer networking.